The 5 Shifts to Get CITED™ and Restore Visibility
Buyers now rely on AI answers to build their shortlists. If your company isn’t cited, you’re not considered. This ebook lays out KLA Group’s Get CITED™ Framework and the new rules that determine which companies AI recognizes as authoritative.
You Need the Get CITED Framework Because:
73% of B2B websites experienced substantial traffic losses between 2024 and 2025, driven by AI search and changing buyer behavior.Over 50% of professional services, IT, and finance professionals have used AI at work.
If you are not CITED, you are not considered.
You’re Not CITED In AI Answers – But Will Be
Download the guide to see what AI looks for when deciding which companies to cite.
Download the guide to see what AI looks for when deciding which companies to cite.
Apply the Get CITED Framework:
C – Clarity
I – Impact
T – Ties
E – Echo Intent
D – Distributed Presence
Get your guide. Learn how to apply each shift to get cited in AI answers.
Frequently Asked Questions
Why is Our Website Traffic Dropping Even Though Our SEO Rankings Haven’t Changed?
Traffic is dropping because buyers are getting answers directly from AI instead of clicking search results. AI tools summarize information and cite a small number of sources, which means many buyers form a shortlist before visiting any websites. KLA Group’s Get CITED™ Framework focuses on strengthening the signals that help companies become one of those cited sources.
Why Does AI Cite Other Websites Instead of Ours Even if We Rank Well in SEO?
SEO rankings do not determine which sources AI cites. AI systems prioritize clear answers, measurable proof, and authority signals across multiple sources. KLA Group’s Get CITED™ Framework helps companies restructure content so their expertise becomes easier for AI to recognize and reference.
Why Do Forums and Blogs Appear in AI Answers More Often Than Company Websites?
Forums often answer questions more directly than typical marketing pages, which makes them easier for AI to extract. Many service pages focus on offerings instead of clearly answering buyer questions. KLA Group helps companies restructure key pages so AI can identify and cite their expertise.
Why Isn’t Traditional SEO Enough to Appear in AI Answers?
SEO focuses on ranking pages in search results, not on being cited inside AI responses. AI systems evaluate structural clarity, proof of expertise, topical depth, and external recognition before citing a source. The Get CITED™ Framework developed by KLA Group focuses on strengthening those signals.
Why Do Companies Need AI Search Expertise Instead of Relying Only on SEO Specialists?
SEO specialists optimize for rankings, while AI visibility depends on different signals. AI systems evaluate extractable answers, connected expertise across topics, and authority signals across the web. KLA Group focuses specifically on strengthening those signals so companies become credible sources AI can cite.
Can Smaller Companies Still Get Cited in AI Answers?
Yes. AI systems often prioritize clarity and credibility over brand size. Companies that clearly answer buyer questions and demonstrate expertise can earn citations even if their SEO rankings are modest. Many KLA Group clients strengthen those signals by applying the Get CITED™ Framework.
Where Did the Statistics You Cited Come From?
We cited statistics from a Search Engine Land article and Pew Research.
Should We Work With an AI Search Specialist Like KLA Group?
Working with specialists who study AI search behavior, such as KLA Group, can help organizations identify where those signals are weak and how to strengthen them.
Book a no obligation call with us here to explore your options.