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Does HubSpot’s AEO tool track brand mentions in ChatGPT?

Yes, HubSpot’s AEO tool tracks how your brand appears in ChatGPT responses, along with Gemini and Perplexity. It measures mention frequency, sentiment, citation sources, and competitor share of voice all from a single dashboard.

🤖 ChatGPT Brand Tracking in HubSpot AEO

ChatGPT has become one of the primary channels through which buyers research products, compare vendors, and evaluate solutions often before they ever visit a website. HubSpot AEO was built specifically to give marketers visibility into this new discovery layer, with ChatGPT as one of its three core tracked platforms.

✅ What HubSpot AEO Tracks in ChatGPT

HubSpot AEO runs your tracked prompts against ChatGPT daily and captures the following data:

  • Brand Visibility Score the percentage of tracked prompts where your brand appears in ChatGPT’s response
  • Sentiment analysis whether ChatGPT describes your brand in a positive, negative, or neutral tone
  • Exact AI responses the full text ChatGPT returned for each tracked prompt, so you can see precisely how your brand is being represented
  • Citation analysis which domains and content types ChatGPT is referencing when your brand is mentioned
  • Competitor share of voice which competing brands appear in ChatGPT responses when your brand does not
  • ChatGPT (OpenAI) tracked as a leading AI discovery channel for B2B buyers
  • Gemini (Google) tracked to ensure visibility within Google’s evolving AI search ecosystem
  • Perplexity tracked for its heavy reliance on web citations, helping you identify which third-party sources are shaping your AI reputation
  • Access HubSpot AEO via Marketing Hub Professional or Enterprise (included), or as a standalone add-on for $50/month
  • Start with the free 28-day trial, no credit card required, which tracks 10 prompts on ChatGPT from day one
  • Add prompts (questions your buyers are asking AI tools) HubSpot suggests prompts based on your CRM data, competitors, and industry
  • Review your ChatGPT visibility score and drill into individual prompt responses to see exactly what ChatGPT is saying about your brand

            Results are tracked over time, giving you a historical view of how your ChatGPT visibility trends week over week.

            📱 Other AI Platforms Tracked Alongside ChatGPT

            HubSpot AEO monitors brand visibility across three AI answer engines simultaneously:

                  Each engine’s results are broken out separately in your dashboard so you can compare performance across platforms and spot gaps specific to each one.

                  ⚙️ How to Start Tracking Your Brand in ChatGPT

                  Getting started with ChatGPT brand tracking in HubSpot AEO takes just a few steps:

                          Prompts are run daily across all three engines, and your dashboard updates automatically with new results.

                          🔍 Free One-Time Check: The AEO Grader

                          Not ready for a paid plan? HubSpot’s free AEO Grader sends your brand information directly to ChatGPT, Gemini, and Perplexity and returns a scored report covering visibility, sentiment, and presence quality, in about five minutes, no login required. It’s a fast way to see where your brand currently stands in ChatGPT before committing to ongoing tracking.

                          🚨 Platform Coverage Reminder

                          As of May 2026, HubSpot AEO tracks ChatGPT, Gemini, and Perplexity. Other AI platforms such as Claude are not currently tracked by the core AEO tool. Check HubSpot’s product updates for the latest information on platform coverage as the tool continues to expand.