Does HubSpot support SMS marketing?
Yes, HubSpot supports SMS marketing through its native SMS tool and via third-party integrations. This gives marketers flexible options to reach contacts through text messaging as part of a broader inbound strategy.
📱 SMS Marketing in HubSpot
SMS (Short Message Service) remains a powerful communication channel, especially for timely updates, reminders, and promotions. HubSpot enables you to incorporate SMS into your marketing workflows in the following ways:
✅ Native SMS Tool (HubSpot SMS)
HubSpot’s native SMS functionality (available on select plans or via add-ons) allows users to:
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Send personalized, one-to-one or bulk SMS messages
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Schedule SMS campaigns
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Track delivery and engagement metrics
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Integrate SMS with email and CRM data within workflows
This built-in tool is ideal for marketers who want an all-in-one communication platform.
🔌 Third-Party SMS Integrations
For more advanced or customized SMS needs, HubSpot integrates seamlessly with a range of third-party SMS platforms, including:
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Twilio
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Sakari
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MessageMedia
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JustCall
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Salesmsg
These integrations often offer expanded features like two-way texting, international support, conversation logging, and mobile apps.
⚙️ SMS in Workflows
Whether using the native SMS tool or a connected app, you can trigger SMS messages as part of HubSpot’s powerful automation workflows. For example, send a confirmation text after a form submission or follow up via SMS after an event.
🚨 Compliance Reminder
Always ensure SMS campaigns comply with local regulations, such as TCPA (in the U.S.) or GDPR (in the EU), and that contacts have explicitly opted in to receive SMS communications.