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How To Stay Relevant In An AI Driven Search Era

Be seen as the leading, reliable B2B partner.

Join us and make your company the trusted resource prospects seek out to answer questions, solve problems, and provide solutions.

 

  • November 19, 1 p.m. ET 

The buyer’s journey is shrinking, trust barriers are increasing, and your ability to make a positive impression is limited.

Use our expertise to overcome these obstacles on November 19.

RSVP now!

Trust Signals KLA

Hi there,  everyone is judging you – even the AI bots.

AI changed online behavior. To win in this new era, you need to earn trust from everyone and everything that interacts with your digital presence.

You’ll leave knowing:  

Why trust is the ultimate differentiator

2 critical mindset shifts necessary to win in the AI era 

Five signals that reinforce your online credibility 

Who Should Attend:

This Coffee with Kendra webinar is designed for B2B SMB companies with $1M–$85M annual revenue and includes targeted insights for:

Business owners

Leadership teams

Marketing or sales managers

CwK-1

Why This Webinar Matters

Trust is your ultimate differentiator and helps you move prospects forward, faster.

When you shift to this mindset you make your marketing believable and your sales conversations warmer because you’ve proven your experience, expertise, authority, and credibility at every touchpoint in the buyer’s journey. 

Meet the Experts:

Kendra Lee

Kendra Lee

Revenue Generation Authority and KLA president 

Kendra Lee guides clients on how to improve their sales and marketing team’s effectiveness and build a producing revenue generating system.

 

Lisa Rigas

Lisa Rigas

KLA Marketing Strategist
 
Lisa constantly innovates and shares new ways to drive results using artificial intelligence. 
 
Before joining KLA, Lisa served as a CMO and marketing director.
 

Check Out Our Latest "Coffee with Kendra" Episodes

Launch AI Agents and Fire Up Prospecting Results
3 Sales & Marketing Reports You Can’t Afford To Ignore
Power Up Your B2B Landing Pages for Revenue Generation

What People Are Saying About Coffee with Kendra

KLA Group Google Reviews

Read Our Latest Articles 

Frequently Asked Questions

What signals tell me a potential partner is credible?

Look for analyst coverage, recognizable customer logos, industry certifications, case studies and testimonials. Use AI to surface unfiltered client feedback buried in forums or case studies and compile all information into one snapshot. 

How do I verify claims instead of taking them at face value?

Cross-check statements against independent benchmarks, client references, and compliance databases. 

Are AI search results accurate?

AI search results are generally accurate, but should be evaluated on a case-by-case basis. Look for consistent content, cited across multiple sources, and always confirm key details on your own before acting. 

What is the role of trust in the B2B buying process? 

Trust is a key differentiator in the B2B buying process. When vendors look similar on features and price, trust is the factor that determines which company wins. Once established, it expands the relationship by turning initial projects into long-term contracts and generating referrals. 

How do I balance personal trust in individuals versus institutional trust in the company?

Weigh the individual's credibility and follow-through against the company’s track record of stability and client retention. AI search can reveal executive turnover, leadership reputation, and long-term performance to confirm both align. 

At what point is there enough trust to move from research into commitment?

Enough trust exists when the decision maker is confident based on their:

  • Interactions with the company
  • Verification of results
  • Confirmation of reviews and testimonials
  • Independent research