Why You Aren’t Getting Leads:
The AI Search Shift
⚠️ Leads didn’t disappear. Discovery moved. About 37% of searches now start in AI tools, not Google.
☠️ Unless you adapt now, prospects won’t discover your services. Your business does not exist in their AI-powered search world.
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February 18, 1 p.m. ET
🦸 Show up where buyers now search.
Join us and learn the 5 strategies that restore visibility and put your solutions in front of decision-makers.
RSVP now!
AEO Is a Critical Visibility Factor
No AEO → No AI citations → No way for buyers to find you
It’s really that simple. Fix and fill your pipeline on February 18.
What You’ll Get From the Webinar:
✓ Why ignoring AEO is costing you leads
✓ 5 strategies to focus on right now to be found to be found by AI
✓ 3 questions every service or solution page must answer to show up in AI citations and earn buyer attention
Who Should Attend:
This Coffee with Kendra webinar is designed for:
✓ Business owners seeing fewer leads and wondering what’s changed
✓ Marketing professionals grappling with declining visibility and lead generation
✓ Sales leaders whose reps are working harder but getting fewer real conversations
Why This Webinar Matters
You’re not getting leads because the rules changed — and most companies didn’t notice. Traditional SEO and content marketing tactics are missing the AEO elements AI tools use to answer questions.
When your content doesn’t have those elements, AI filters you out of results and answers buyer questions using information from your competitors who follow AEO best practices.
We’ll show you what changed, why you’re being filtered out, and what to fix so buyers can find you again.
Meet the Experts:
Kendra Lee
Revenue Generation Authority and KLA president
Kendra Lee guides clients on how to improve their sales and marketing teams’ effectiveness and build a producing revenue generating system.
Lisa Rigas
Lisa constantly innovates and shares new ways to drive results using artificial intelligence. Before joining KLA, Lisa served as a CMO and marketing director.
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Frequently Asked Questions
Why are Inbound Leads Declining Even Though We’re Still Investing in SEO and Content?
Inbound leads are declining because buyers are starting their research in AI tools, not Google, and traditional SEO doesn’t cover the trust signals and page structure AI uses to surface results. If your content isn’t built for AI answers, you get skipped.
What is Answer Engine Optimization (AEO)?
AEO is optimizing your website content so AI tools can confidently pull, cite, and recommend your business in search results. No AEO means fewer AI citations, which means fewer inbound leads entering your pipeline.
How Do AI Tools Decide Which Companies to Cite or Recommend?
AI tools prioritize sources that clearly answer the question, show credibility, and match the search intent. If your pages are vague, outdated, or missing proof, AI will cite competitors instead.
What AEO Best Practices Matter Most for B2B Companies?
KLA Group recommends you make pages easy for both AI and buyers to understand what you do and who you help.
- Add clear answers on service and solution pages
- Provide strong proof points (results, expertise, trust signals)
- Structure content for quick scanning and extraction.
How Does AEO Support Sales Teams and Shorten Sales Cycles?
AEO-sourced traffic brings in better-informed prospects who already understand your value before the first conversation. That reduces friction, speeds up decision-making, and improves conversion rates.