Why You Keep Hiring Sales Reps Who Fail
Sales roles have the highest turnover rate and are the most expensive hiring mistakes.
RSVP to discover the system that powers success and how to get sales hiring right.
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January 21, 1 p.m. ET
Most failed sales hires aren’t caused by hiring the wrong person. They’re caused by hiring before the business is ready.
Join us to discover the hidden infrastructure behind successful reps, and how to make the right hire when you’re ready.
RSVP now!
You Can’t Hire Your Way to Higher Revenue
Success for your new hire and company depends on having a complete sales ecosystem in place.
Learn what’s required now, fill in any gaps, and confidently hire when the timing is right.
On January 21, You’ll Discover:
✓ 5 success elements to have in place before you hire
✓ 1 reality-check for business owners
✓ 5 traits to screen candidates for
✓ The factor you cannot train and must find
✓ 7 signs you’re ready to hire
Who Should Attend:
This Coffee with Kendra webinar is designed for B2B SMB companies with $1M–$85M annual revenue and includes targeted insights for:
✓ Business owners who are considering adding sales roles to their team in 2026
✓ Sales leaders who hire, manage, or train sales reps.
✓ Revenue-generating professionals looking to deepen their understanding of sales operations.
Why This Webinar Matters
The cost of a failed sales hire extends beyond their salary. It includes time your team spends writing job descriptions and listings, assessing candidates, and onboarding new employees.
Then, because the timing is off and you hire without the right structures in place, you miss opportunities to bring on new clients or expand business.
Meet the Experts:
Kendra Lee
Revenue Generation Authority and KLA president
Kendra Lee guides clients on how to improve their sales and marketing team’s effectiveness and build a producing revenue generating system.
Dave Cava
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Frequently Asked Questions
Why do most small business sales hires fail, and how can I avoid it?
Most small business sales hires fail because the business hired too soon. They do not have a strong sales ecosystem in place, which limits their new hires’ ability to succeed.
How do I know if my company is ready to hire a salesperson?
There is a 7-point self-assessment business owners can use to determine if they are ready to hire a salesperson. This is an evaluation to run through after you put in place the essential scaffolding that enables success for who you hire.
We’ll share the assessment and what you need to put in place during the webinar.
What should be in place before hiring my first (or next) sales rep?
This Coffee with Kendra webinar walks you through the essential scaffolding that should be in place before you hire your first (or next) sales rep.
How do I evaluate whether a sales candidate will actually perform?
KLA Group uses assessments which objectively evaluate whether a candidate will perform based on 5 key criteria:
- Will to sell
- Sales DNA
- Coachability
- Figure-it-out factor
- Baseline selling skills that can be trained
Hear more about the assessment and other traits to look for when screening candidates during our January 21 webinar.
Who is Dave Cava?
Dave Cava is the founder of PeopleSharp and a longtime MSP operator who built a $10M organization by prioritizing smart hiring and internal talent development. Those principles now guide PeopleSharp’s approach to recruiting.
What is PeopleSharp?
PeopleSharp is a recruiting partner for MSPs and channel companies that uses a structured, culture-first process to identify high-potential talent. They focus on helping organizations build stronger teams and scale with the right people.
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